Sometimes, you reach for ice cream on a long day because the fridge is empty and you need a little pick-me-up. 

Then there are times that call for something special. It can be a promotion, a top rank, a “we made it through the week”, or a random day that turned out better than expected. Everyday tubs are perfect for the first kind of moment. For the second, NIC created something special: the Super Premium Ice Cream.

It’s the shelf you usually walk past, but stop at when there’s something worth celebrating.

What Makes a Flavour "Super Premium"?

Super Premium isn’t a different kind of ice cream. Our finest ingredients are thoughtfuly sourced from all over the world to make these Madagascar chocolate, Mediterranean sea salt, It’s ice cream that stays with you. A richer base, a smoother melt, and flavours that don’t just sit on your tongue; they linger like they’re in no hurry to leave.

Notice the difference between a quick spoonful and a bite that makes you close your eyes for a second without meaning to. These are the flavours that set themselves apart and make you pause mid-conversation. Everyday ice cream satisfies a craving, whereas super Premium ice cream makes the moment feel special.

Meet the Super Premium Range of NIC Ice Creams

NIC's Super Premium Ice Cream range has five flavours, and each flavour offers a variety of tastes. Five flavours, but each of them does a very specific job on your taste buds.

Belgian Chocolate ice cream is dark, rich, and full of flavour. This intense flavour has a deep Belgian swirl that makes you experience decadence in layers. Made for anyone who believes there is no such thing as too much chocolate.

Sea Salt Caramel ice cream plays the sweet-and-salty part better than most, with caramel that's rich without tipping into a sugary overload, balanced out by just enough salt to keep you going back for another spoon.

Then there is Strawberry Cheesecake ice cream that brings the dessert-within-a-dessert experience, creamy cheesecake swirled with juicy strawberries and buttery crumbs, basically your favourite bakery slice reimagined in scoop form.

Madagascar Chocolate Ice Cream takes cocoa seriously, delivering a deep, silky finish that chocolate purists will recognise as the real deal. One spoonful will bring back the deep, chocolaty taste you cherish.

Macadamia Nuts Ice Cream beautifully combines a buttery crunch and smooth cream for anyone who loves a good texture. This is the exact flavour you would share with a friend who has a similar fondness for that crunchiness and nuttiness. 

Each one lives on the Super Premium page, where you can see the full lineup and pick your next "treat yourself" flavour.

Why It Feels Different From Your Everyday Scoop

This is where the magic actually shows up, not in the description but in the spoon.

You notice the texture right away. Super Premium ice cream feels thick and smooth, as if it were made with extra care.
A regular scoop is rich and satisfying. It is the variety that makes you pause between bites, just to fully register what happened. It's the difference between "yeah, that hit the spot" and "wait, I need another bite of that."

And finally, there's the feeling that comes with it, the sense that you're not just having dessert; you're treating yourself to one. That's the whole personality of the premium range. It's confident. It knows it's a step up, and it doesn't try to hide it. Sea Salt Caramel ice cream isn't shy about its indulgence. Madagascar Chocolate ice cream doesn't apologise for being intense. This range is for the days you want something with a little more presence in the bowl.

Ice cream fixes bad days faster than coffee, and with less restlessness. Super Premium just fixes them with a little more flair.

Conclusion

At the end of the day, there's no "right" tub in the freezer. Some days call for the well-known comfort of your go-to flavour, the one you've had since childhood and could pick out blindfolded. Other days motivate something with a bit more personality, something that feels like an occasion even if the occasion is just "I made it through Monday." Most of us lean both ways depending on how the day went, and that's exactly how it should be.

NIC's Super Premium range exists for those second kinds of days. The ones where a regular scoop just won't cut it, and you want something that tastes like it was made for exactly that moment. So the next time the craving hits and the day feels like it deserves a little more, you know where to look. 

Order today through Swiggy, Zomato, Blinkit, Zepto, BigBasket Now, Instamart, and Flipkart Minutes. Prefer a walk? No worries. Head over to the Super Premium range and pick your indulgence.